After COVID regulations were recently lifted in China, the Davanti team in Shanghai held a dealer event to officially announce the brand’s expansion into the LiaoNing province.

Relationships with distributors were originally established in the territory in 2019, but COVID led to restrictions on full product distribution. The dealer event was set up to help build brand awareness among wholesalers and kickstart sales in LiaoNing and beyond.

Feedback was positive from customers in attendance, who showed their interest in Davanti as a new premium UK brand, and local sales have now started to filter through.

Peter Cross, general manager of Davanti Tyres said:

“COVID restrictions have made distribution logistics in China very difficult, so we’re pleased that we can finally begin to build brand awareness in the area and build on customer relations in LiaoNing and further afield.”