Sir Chris Hoy MBE, a proud brand ambassador of Davanti's premium next-generation UHP tyre; Protoura Sport

Jointly Great Britain's most successful Olympic athlete of all-time Sir Chris has won six gold medals and 11 cycling World Championships. Since retiring from cycling, he has successfully transitioned into motorsport, winning the LMP3 LeMans Series championship and making his mark in both the British GT Championship and endurance racing, competing in both the LeMans 24 Hour and the 24 Hours of Silverstone races.

At One With The Driver

After 12 months of planning and three days of filming at our partner track, the Autódromo Internacional do Algarve (AIA), Sir Chris put our UHP, flagship tyre range to the ultimate test. Driving a Mercedes E53 AMG at speeds exceeding 150mph, giving him the opportunity to explore Protoura's full high-performance capabilities.

“Whether in my cycling or in my motorsport career, I'm always looking for that winning edge. The difference between ordinary and extraordinary. I've always been passionate about driving and motorsport and Protoura Sport enhances everything I love about driving - the feeling of a connection to the car and the road or track, the sensation of speed and control.

For me, becoming elite is the result of marginal gains - squeezing out every drop of performance where you can. What Davanti has done with Protoura Sport is explore every avenue of performance to enhance handling, grip, braking and longevity. The result is a tyre that is equally at home on the track as it is on the road. A true drivers' tyre.”